You might be thinking, “My business is boring and unremarkable and I’m not about to be a Blend-Tec or Chiplotle. Why would I participate in social media?”



Here are a few great reasons:

Public relations – It’s likely that some aspect of social media has to be incorporated into any plan for media relations, crisis planning, even planning and community relations.

Word of mouth advocacy – Social media opens up an entirely new way of identifying, and nurturing powerful online advocates for your brand.

Cost savings – Social media represents an extremely cost-effective communication channel. Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. There are many opportunities to leverage existing content and marketing materials across vast new audiences.

Customer service – Social media has become a magnet for people to complain about poor products and services. It’s the new 800 number. So, answer the call!

HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. A candidate’s “social media footprint” can become more important today than a resume! Are you trying to find talent or be found? Social media is critical.

Internal process improvement – Using the free tools and information on the web can help improve employee productivity, collaboration, and problem-solving.

Lead generation — Setting up a simple Twitter search can help you find customers looking for your products and services… whether you are boring or not!

Reputation management – Today, you need to be tuned-in to the conversations on social media and respond quickly or risk problems going viral.

Research and development – An active customer community can be a goldmine of new ideas, and suggestions for product innovation.

Search — Google is now showing tweets more prominently within search results. You’re can be discovered via your LinkedIn profile, blog post or video as well as a website. An entire generation is finding business services through Facebook search.

Social proof — In a world of overwhelming information density, we look to clues from others to make a decision. How many positive reviews do you have? How many Likes or followers to you have? People make decisions to connect to a company based on these badges of social proof.

The Trade Show Dilemma – Have you ever had to sit at a booth during a large industry trade show? You did it because if you weren’t there, people would think something was wrong. Not being on Facebook or Twitter sends the same message. It shows you “don’t get it.”

The Net Generation – Your next pool of employees, customers, and competitors – prefer to use the social web over any other form of communication. You might enjoy reading a paper copy of The Wall Street Journal each morning. Nearly half of Americans under the age of 21 cite Facebook as their primary source of news. The social media is where many people are going to connect, learn, and discover.

So the answer is “yes.” There is a place for social media, even in a boring business, but your “conversation-ability” may influence how much effort you put into it.

12th
May 2015

by Diana
Diana Ries Designs, Inc.

Is there a place for social media in a boring business?

You might be thinking, “My business is boring and unremarkable and I’m not about to be a Blend-Tec or Chiplotle. Why would I participate in social media?” Here are a few great reasons: Public relations – It’s likely that some aspect of social media has to be incorporated into any plan for media relations, crisis […]

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18th
March 2015

by Diana
Diana Ries Designs, Inc.

Facebook marketing tips

Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy. Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing. #1: Give people […]

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18th
March 2015

by Diana
Diana Ries Designs, Inc.

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06th
March 2015

by Diana
Diana Ries Designs, Inc.

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March 2015

by Diana
Diana Ries Designs, Inc.

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Air-Sur, Inc. began doing business in 1976 as an independent aviation insurance agency, serving primarily aircraft owners and operators in Florida. Formed as a general partnership, they incorporated in 1981, and embarked on a pattern of planned, successful growth that has characterized their operation ever since. We created this video for them in early 2000. They are […]

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February 2015

by Diana
Diana Ries Designs, Inc.

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15th
April 2014

by Diana
Diana Ries Designs, Inc.

Hill Aircraft Video: Sensational Southern Service

Hill Aircraft (FTY) is Atlanta’s Longest-running FBO. We recently redesigned their website and while we were at, we created a couple short videos to use on their site. About Hill Aircraft: When corporate pilots touch down at Hill Aircraft, they’re treated to what staffers call “Sensational Southern Service.” With exceptional catering, rental cars and hotel accommodations, […]

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15th
April 2014

by Diana
Diana Ries Designs, Inc.

DRD redesigns Porsche Chesapeake Club Website

Last December, the Chesapeake Bay, Maryland Porsche club came to us for a website redesign. Their site was confusing and didn’t showcase the beauty of their vehicles. “The new site is amazing… we couldn’t be happier.” Terry DellaVecchia, Webmaster for pcachs.org. We streamlined the website by reorganizing their navigation and giving it a crisp, clean […]

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15th
April 2014

by Diana
Diana Ries Designs, Inc.

Telluride Fire Festival video trailer creation

This video was created last year for the Telluride Fire Festival. An enduring, extraordinary, interactive, sculptural and performing fire arts event that was crearted to both educate and entertain. They are a 501 C3 organization wishing to promote a unique form of art, give exposure to the artists that create this art form, and bring […]

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15th
April 2014

by Diana
Diana Ries Designs, Inc.

Killer Facebook Contest Ideas

Running a Facebook contest has never been easier. Since removing their contest restrictions in 2013 (before that, we weren’t allow to actually administer a Facebook contest; only through an app), businesses have come up with lots of creative ways to increase engagement by administering contests from within their platform. According to Facebook’s new rules, businesses […]

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