Every client wants it. Every agency claims to be great at it. But before you decide if social is right for you, ask, “What is social media marketing, really?” For starters, social isn’t Facebook likes. It’s not Twitter followers or hashtags or ads on LinkedIn. It’s not advertising. It’s not broadcasting. Social is a philosophy. […]Read Full Story
You might be thinking, “My business is boring and unremarkable and I’m not about to be a Blend-Tec or Chiplotle. Why would I participate in social media?” Here are a few great reasons: Public relations – It’s likely that some aspect of social media has to be incorporated into any plan for media relations, crisis […]Read Full Story
There are people who can find opportunity in any adversity. Good-humored and optimistic, these people make work fun. They inspire enthusiasm and are willing to try new things. And, we’re all better for having them around. Then, there are people who find difficulty in every opportunity. They are cynical, sarcastic, and pessimistic. They hate what […]Read Full Story
Running a Facebook contest has never been easier. Since removing their contest restrictions in 2013 (before that, we weren’t allow to actually administer a Facebook contest; only through an app), businesses have come up with lots of creative ways to increase engagement by administering contests from within their platform. According to Facebook’s new rules, businesses […]Read Full Story
Thank You! This Thanksgiving, ask and give “Thank You” more freely… (listen to Laura Tice 3 min TED talk) THANK YOU – to our clients, bureaus, friends, and family for all you do to stretch, grow, challenge, and believe in our work. You make us better! Good Friends – Good Memories Not long ago a client […]Read Full Story
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