In 2002, the Telluride Wine Festival organizers hired Erin to help them raise the bar on their image and increase ticket sales for this non profit, charitable event. After finishing 2001 in the red, they were sorely in need of a fresh perspective and creative solutions.

We planned a massive PR campaign, multiple sponsorships, a regional media buy, updated collateral and direct mailings to past attendees as well as a purchased targeted list. We also introduced memorabilia for sale during the event weekend. The results speak for themselves. In 2003, the increase in gross income for the Festival was over 75%! Images shown are from the 2007 event year.