This Fixed Based Operation in Fort Lauderdale had solid plans to expand their business and wanted to also grow sales through a marketing and advertising plan.

Brand Imaging

An important key to success was branding and imaging. When we were hired, Sano Jet center did not have a logo or collateral for sales purposes. We worked out a plan to create a logo, collateral, note cards and HTML email templates along with a plan for contacting aircraft flying into some of their competitors.

Key to our success would be having someone at Sano Jet Center responsible to work with us in managing data and working with us to implement our marketing tasks of using telephone calls, email/HTML blasts, and direct mail targeting the weekly contact data we received. Since we had done this type of work for other FBO clients,  we knew Sano would get immediate results.

This is an ongoing campaign. Check back for more about our successes for Sano Jet Center in the coming months.