In 2010, LawnSouth hired Diana Ries Designs to get an early season jump on the competition with spring lawn maintenance and landscaping promotions. The industry has become very competitive in the “down” economy. Therefore, clever, budget conscious ideas were a must. We came up with an effective “grass roots” campaign utilizing four color flyers and partnering with local schools. This enabled mass distribution through the student body to their families. Voila! no postage costs.  The partnerships included some trade and gift certificates for school events as well. A win-win for everyone.

Diana Ries Designs subsequently created print ads, a series of post cards, launched an HTML email campaign and set up contests on Facebook. Consistent and continuous advertising to promote their services in and around Alpharetta, Roswell and Dunwoody have been rewarded.